When working at Blast Radius, I was lucky enough to be assigned to the HP social media account. I was tasked with weekly content creation. I had to come up with a storyline and storyboard it out, then present it to the internal team, before going to present it to HP. Once approved I would be tasked with creating the work with my own innovation and creativity. That meant taking my own photos and creating my own graphics for the work.
Spring is here but winter is coming.
Another one of the posts I created for HP that I liked was the “Game of Thrones” homage. The series was really popular at the time so we thought it would be fun to lean into the binge watching aspect of the time. I had to set up the scene and stage everything and take all the photos myself. I then post edited them to give the final images you see.
“Spring is here but winter is coming. The only device for the Game of Thrones super fan. Are you watching tonight?”
HP "Always On" Social Media Campaign
Not only were we tasked with creating still images and photography for the brand, we additionally pitched and created tons of video content for the brand. The brand wanted fun and quirky work that looked like it was more homemade than overly produced. This was great for our team, because we hd a blast while creating some fo the Instagram and social media video posts the released.
HP and National High Five Day.
I was lucky enough to work with a really great team and writing partner on most of the work we did for HP at the time. While coming up with a concept one week we were tasked to produce some content around “friends week”. While writing that stuff up we thought it would be awesome to show case a variety of different handshakes and high-fives, to play into the individuality of the devices and its use case.
May the force be with you and your device
Star Wars was just rebooting the franchise. With the release of the new films there was a great opportunity that we saw, to build some custom work and imagery around the series to help promote some new devices HP had coming out. In this concept we wanted to show Darth Vader waiting on the train. You can see his reflection the screen as it picks it up to have a look at the tablet. Was a fun one to execute.