LG Facebook “Life’s Good House” Campaign

LG "Life's Good House" Campaign

LG Facebook Social Campaign

While working at the global digital ad agency iCrossing, I had the opportunity to work on a number of interesting and engaging social components for a number of large name brands. This particular project was for LG (Life’s Good) the global electronics consumer giant. We were tasked with engaging the user in a fun and social way to promote new home appliances that were hitting the market at the time.

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LG "Life's Good House"The Nursery

LG Facebook Social Campaign

The idea was to compartmentalize each of the home appliances in a engaging and informative presentation. We did this by presenting the products through each section of the house that the appliance would be best suited for. We decided to allow the user to have the opportunity to explore the scene on their own, to learn more about the benefits of an LG in home appliance.

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LG "Life's Good House"The Laundry

LG Facebook Social Campaign

It was made clear from the client at the start of the project, that they wanted to go a new and “fun” route when coming up with the campaign. We commissioned some really great illustrators to bring our vision to life. With the additional components created by our design team, and development team, we all helped create what I felt like was a neat and engaging way to learn about some new products.

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LG "Life's Good House"The Kitchen

LG Facebook Social Campaign

The world of social sharing and user engagement is an ever evolving one, that has no signs of slowing down anytime soon. With the growth has come a ton of design in the social spaces. Companies like Facebook have gone as far as allowing advertisers and consumers to produce their own unique pages through their code set. We asked our developers to get more familiar with it during the project so that we could be sure to utilize all of the unique opportunities that were there already.

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